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Joining Ridepanda as Director of Sales

Excited to help more people enjoy eco-friendly light electric vehicles

By Ben Luster
Ben taking his daughter to school on an e-bike

As a child my family camped frequently, and my parents insisted that we leave the campsite better than when we found it. To a young boy this meant carefully removing our tent from the little plot of dirt on which it rested, but now I realize my parents were sharing a much bigger mission for life. Let’s be honest, our world faces some of history’s toughest challenges; ranging from environmental emergencies and a pandemic, to congested cities and personal health concerns. Although these are enormously complex problems, a simple solution already exists in the form of light electric vehicles. That’s why I’m so excited to join the Ridepanda family. With a mission to create a happier and healthier society through the use of electric scooters, bikes, and mopeds; Ridepanda is uniquely positioned to tackle these global issues, and leave the world better than when we found it.

I come to Ridepanda with a love of cycling, and almost two decades in the industry. Starting on the sales floor of a local bike shop, and growing into roles as an outside sales rep, regional sales manager, brand manager, and most recently helping to launch Benno Bikes; I’m eager to bring what I’ve learned to Ridepanda. More importantly, I’m excited to learn from and collaborate with my colleagues and our partners. Chinmay and Charlie (co-founders) have done a fantastic job building a positive corporate culture, and assembling a dynamic supporting cast.

As Director of Sales, I look forward to helping Ridepanda fulfill its mission. Focusing heavily on corporate and OEM brand partnerships, I’ll apply nearly twenty years of experience and established relationships to ensure the highest quality products and customer experience; hopefully culminating in more people recognizing the joy and benefits of e-rides.

I’m humbled by the opportunity to join Ridepanda, and look forward to marching (or should I say pedaling) in the e-ride movement as we take on the biggest challenges of our day.

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